How the Bulk SMS Platform Works
Setting up and sending messages does not require technical expertise or a lengthy onboarding process. Businesses can create campaigns, upload contacts, and start communicating with customers in just a few steps. New users can also explore the platform with ₹49 worth of free SMS credits before committing to larger campaigns.
The 4 Steps to Send:
- Upload Contacts : Contact lists can be added through Excel files, CSV files, or manual entry. Whether the database contains a few hundred contacts or several thousand, the upload process is straightforward and takes only a few minutes.
- Create Your Message : Once contacts are added, the message can be created directly from the dashboard. Businesses can send Promotional SMS campaigns, Transactional SMS notifications, and SMS for OTP verification. Support for Unicode SMS makes it possible to communicate in Hindi and several regional languages alongside English.
- Send Messages Through Dashboard or API : Messages can be sent immediately from the web dashboard or automated through the Bulk SMS API and Transactional SMS API. This gives marketing teams and developers the flexibility to manage communication in the way that best suits their workflow.
- Check Delivery Reports : After a campaign is sent, delivery reports become available through the dashboard. Businesses can view message status, track delivery rates, and review campaign activity to understand how messages are performing.
Transactional SMS vs Promotional SMS
Not every SMS is sent for the same reason. Some messages carry important information that customers are expecting, while others are designed to promote products, services, or special offers. Understanding the difference between Transactional SMS and Promotional SMS helps businesses choose the right messaging route and stay compliant with telecom regulations.
Transactional SMS
Transactional SMS is used for messages that contain essential information related to a customer's activity or account. Common examples include OTP verification codes, payment confirmations, account alerts, booking confirmations, password reset links, delivery updates, and appointment reminders.
Promotional SMS
Promotional SMS is primarily used for marketing and customer outreach. Businesses commonly use this route to announce discounts, festive offers, product launches, seasonal sales, event invitations, and limited-period campaigns.
DLT-Compliant Bulk SMS Services in India
DLT (Distributed Ledger Technology) is now an important part of bulk messaging in India. Introduced under TRAI guidelines, the framework was created to reduce spam communication and bring greater transparency to SMS delivery.
Businesses planning to send messages through a Bulk SMS Gateway are required to complete DLT registration before launching campaigns. The process typically involves business verification, sender ID registration, and SMS template approval.
While DLT registration may seem like an extra step in the beginning, it helps create a more reliable messaging environment. Registered businesses often experience fewer message rejections, smoother delivery, improved sender credibility, and greater trust among customers receiving their communications.