High Open Rate Text Message

Bulk SMS is becoming one of the most direct and assuring channels in business communication in the busy world of business. Text messages are perceived and are read much more frequently than other marketing media. According to Forbes, the industry open rate for SMS is 98%. This is considerably better than email, which has an open rate of nearly 20% and usually becomes spam. Businesses can use SMS as a sure way to communicate with their customers in real-time.

What a High Open Rate Really Means

• Guaranteed View: An SMS is delivered directly in the phone of your customer, and is read practically instantly.
• Instant Reach:: Permanent research indicates that the majority of text messages get read within the first three minutes of delivery.
• Direct Connection: A text message is personal, unlike an email or a social post, and cannot be overlooked.

Why This Matters for Your Business

Good engagement and higher results are reflected in the high open rate.

• Drives Conversions: SMS does a great job of drawing conversions to time-limited offers. To illustrate this, one of our retail brand clients experienced a same-day sales increase by 15 percent following texting to customers regarding a flash sale lasting two hours.
• Improves Customer Experience: Whether delivery or appointment updates, SMS gives the customer timely and dependable information to enhance customer trust.
• Cost-efficient Marketing: Rates of SMS campaign open and engagement are very high, resulting in the achievement of exceptionally good return on investment (ROI) of the marketing media than the rest.

Finally, the most potent quality of bulk SMS is high open rate: it is quick, hot, and almost impossible to avoid.